Gibson collaborates with Loog for child-friendly range of Les Paul and SG guitars
If your kid daydreams of becoming a rockstar, Gibson’s latest collaboration with Loog might be the perfect addition to playtime. Loog’s funsized three string electric guitars have been given the Les Paul and SG treatment, allowing your child to rock out in style.
Rather than a shoddy shoe-box guitar, Loog’s mini electric models are the real deal. Loog’s take on Gibson’s iconic Les Paul and SG are fitted with real guitar strings and standard tuning, just in a half-scale, three string package.
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Loog’s decision to limit the guitars to three strings serves as a way of making real guitar playing less intimidating for younger players. With chords limited to triads, it makes picking up the basics a lot easier – and it renders the transition to a full-scale six string much easier.
The mini Gibson x Loog Les Paul and SG models are also fitted with one pickup, a volume knob, and made of real wood. The Les Paul also comes in a trio of colours, with TV Yellow, Frost Blue and Shell Pink all available. The SG, on the other hand, comes in a single shade of bold Cardinal Red.
Credit: Gibson x Loog
Each guitar comes with an array of learning tools to make the process fun and easy. There’s flashcards, a colourful activity book and even an app where you can learn alongside a little Loog monster. The app has video lessons to help fine-tune your guitar skills, as well as guides on how to play 200 songs, from The Beatles to Taylor Swift. There’s also interactive TV show, arcade and bedtime stories to send your kid off to guitar dreamland.
“Getting to collaborate with Gibson has been such an incredible experience and honour for us,” Rafael Atijas, Founder and CEO of Loog Guitars, reflects. “These are the guitars we all drool over – the Les Paul, the SG – and now we’ve had the chance to work with the Gibson team to bring them to life in a way that’s approachable and inspiring for kids. It’s been a pleasure, a joy, and honestly, a real privilege.”
“One of the things I’m most excited about is the Gibson x Loog Activity Book that comes with every guitar,” Atijas continues. “Thanks to it, a 6-year-old will be able to differentiate between Gibson models, learn the story behind the Les Paul, know what a ‘TV Yellow’ finish is, and even recognise a Gibson headstock from a mile away… how cool is that!?”
“We are very proud and excited about our collaboration with Loog, which lets us introduce the next generation to the world of Gibson in a fun, accessible way,” Mat Koehler, Vice President of Product at Gibson, adds. “The Gibson x Loog guitars utilise our iconic colours and shapes with Loog’s intuitive 3-string format to inspire young players to begin their musical journeys.”
All Gibson x Loog models are available now for $229 each.
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Source: www.guitar-bass.net
