Meet Rig Advisor, Guitar Center’s new in-store AI shopping assistant: “It’s like having a professional gear consultant in the palm of your hand”
Guitar Center has officially launched Rig Advisor, an “AI-powered shopping assistant” designed to help musicians navigate the often overwhelming world of music gear.
Dubbed the first-ever in-store AI shopping tool in music retail, Rig Advisor promises a smoother and smarter browsing experience by delivering real-time, personalised recommendations based on your local store’s inventory.
READ MORE: “Bring the competition on”: Guitar Center CEO says he’s not afraid of big brands like Gibson and Fender selling products direct
As Guitar Center would have you know, Rig Advisor isn’t just another chatbot slapped onto a screen. Rather, it’s a mobile-based tool that “helps customers discover, compare, and explore gear in real time by prioritising products available at that specific store location”.
You can access it by scanning a QR code in-store, where you can then ask questions, compare products, or search for gear inspired by specific songs or artists. Whether you’re chasing John Mayer’s tone or building your first podcasting setup, Rig Advisor provides instant, store-specific suggestions based on what’s available on the shelves.
“Rig Advisor is like having a professional gear consultant in the palm of your hand, delivering lightning-fast answers as you explore our music stores,” says Guitar Center CEO Gabe Dalporto. “It will turn our stores into tech-powered music hubs where creativity, curiosity, and inspiration lead the way.”
Besides its friendly interface, the beauty of Rig Advisor lies in its practicality. Say you’re curious about the difference between a tube amp and a solid-state one – Rig Advisor will break it down in plain English. You can even build full rigs – pedals, amps, mics, the whole deal – based on your current setup or a goal you have in mind.
And because it pulls from your chosen store’s live inventory, whatever it recommends is actually there to try today. No more falling in love with a piece of gear online only to find it out of stock.
The tool is also available in multiple languages, with the AI smart enough to respond in whatever language you use to ask your question.
Now live in locations across the US, Rig Advisor aims to “[enhance] the in-store experience by giving musicians an easy way to navigate options and make more confident decisions, whether they’re browsing solo or working with a store expert.”
In other news, a Guitar Center employee from Ohio was recently found to have used customers’ credit cards for personal purchases after they were rude to him.
Reports claim that management had learned of the purchases after a customer called about a transaction made at the store that was not his. The employee, 18, is also believed to have copied the credit cards of two other customers.
Learn more at Guitar Center.
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Source: www.guitar-bass.net
